1. Who We Are

Arsenault Advisory is a fractional CFO advisory firm serving technology and life science companies in the United States.

If you have questions about this policy or your personal information, you can reach us at hello@arsenaultadvisory.com.

2. Information We Collect

We collect information in two ways:

• Information you give us. When you fill out our contact form, we collect your name, email address, company name, and any message or details you choose to share with us.
• Information collected automatically. Like most websites, we and the tools we use may automatically collect limited technical information such as your IP address, browser type, device information, and how you interact with our site. This is collected through cookies and similar technologies (see Sections 6 and 7).

We do not intentionally collect sensitive personal information, and we ask that you do not submit it through our contact form.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and communicate with you about our services.
• Provide, maintain, and improve our website and services.
• Operate features such as our live chat tool.
• Comply with legal obligations and protect our rights.

We do not use your information for automated decision-making that produces legal or similarly significant effects.

4. How We Share Your Information

We do not sell your personal information. We share it only in limited circumstances:

• Service providers. We use third-party tools to operate our website, including email (Google / Gmail), website hosting, and a live chat provider.
• Legal requirements. We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the safety, rights, or property of Arsenault Advisory or others.
• Business transfers. If we are involved in a merger, acquisition, or sale of our company or its assets, your information may be transferred as part of that transaction.

5. How We Protect and Retain Your Information

We take reasonable administrative and technical measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

We retain personal information for as long as needed to respond to your inquiry, provide our services, and meet legal or recordkeeping requirements, after which we delete or de-identify it.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to function properly and to support features such as live chat. Cookies are small text files stored on your device. You can control or disable cookies through your browser settings, though some features of the site may not work properly if you do. Where required, we will request your consent before placing non-essential cookies.

7. Information Collected by Third-Party Service Providers

We rely on third-party service providers (such as our web hosting platform and analytics tools) to operate our website. These providers may automatically collect limited technical information—including your IP address, browser type, device identifiers, and browsing behavior—through cookies and similar tracking technologies. These tools help us maintain website security, analyze performance, and improve our services.

You can manage or restrict these technologies through your browser settings or our cookie consent manager. We use Google Analytics to operate our website. See the relevant Google Analytics website for more information.

8. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information.

California residents, under the California Consumer Privacy Act (CCPA/CPRA), have the right to:

• Know what personal information we collect and how we use it.
• Request access to or a copy of the personal information we hold about you.
• Request deletion of your personal information.
• Request correction of inaccurate personal information.
• Not be discriminated against for exercising your privacy rights.

We do not sell or share personal information for cross-context behavioral advertising. To exercise any of these rights, contact us at hello@arsenaultadvisory.com.

We will verify your request before responding and will respond within the timeframes required by law.

9. Children’s Privacy

Our website and services are directed to businesses and are not intended for children under 16. We do not knowingly collect personal information from children.

10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above. Material changes will be reflected on this page.